I believe the design process shouldn’t be limited to using tools we’re comfortable with. The right tools may be any combination of visual, motion, or UI design and could require prototypes, illustrations, further user research, or more.

I’ve spent fifteen years working in tech in small scrappy teams, large design organizations, in house, and at an agency to help products grow in measurable ways using ad-hoc or systems based approaches. I believe a great user experience comes from starting with smart goals and good heuristics confirmed with data then the design process can lead us to unexpected and impactful results.

Based out of Atlanta, GA 🍑