NextStep Charging
Fastest EV charging for your commmunity
Increase EV charging convenience in your community
NextStep Charging uses top of the line Tesla Superchargers and infrastructure to provide in-town EV charging stalls to small businesses. Consumers will largely be interacting through Tesla infrastructure and discover it via Tesla publishing charger locations to different services. The stall site/business owners will be the primary audience of the identity and content including website, business cards, and presentations.
Audience
1°: In-town franchisees or shopping site owners with excess parking
2°: EV users considering if this is a reliable charger
Job to be done
Drive high-quality traffic to sites by providing EV charging amenity
Constraints
Differentiate brand from EV charging competitors and Tesla without creating an odd juxtaposition with the Tesla hardware and experience